Job Description
Job Description
Job Description
Marketing Automation Specialist
Local is preferred, Remote is ok, and Pacific/Central time zone is preferred
12 Month minimum contract
This company is looking for a Marketing Automation expert to support its three product lines on a contract basis. The candidate will assist the Marketing Automation leadership with architecting solutions and provide technical support in a fast-paced environment. The ideal candidate is a self-starter who can work independently and as part of a team, can follow instructions without skipping steps, and isn’t afraid to ask questions or for help when needed.
Key Responsibilities (including, but not limited to):
• Consult with internal business teams (customers) to uncover business requirements, develop a technical strategy, and effectively create technical solutions from customer requirements.
• Develop cloud pages from scratch to process data and submit data to SFMC / SFDC using SSJS and API calls.
• Develop emails with Ampscript and dynamic content matrixes.
• Build complex journeys and automations with SFMC.
• Build reports with SFMC and/or Marketing Cloud Intelligence (MCI).
• Comprehend, Interpret, and support complex front-end technical and operational environments.
• Partner with Data Architecture, Marketing, Operations, Creative, and Communication teams to adopt best practices and align technologies with business use cases.
• Collaborate and act as a liaison between external vendors and internal teams to facilitate program execution, project, and task management.
• Create, troubleshoot, and execute on data extensions, subscriber imports, and group creation based on data filters.
Job Requirements
• 15+ years of hands-on experience with Salesforce Marketing Cloud (formerly ExactTarget)
• Proven experience using SFMC marketing cloud components and how they interact & integrate with each other: Email Studio, Mobile Studio (SMS), Advertising, Web Studio, Personalization, Analytics Builder, Journey Builder, Content Builder, and Contact Builder.
• Marketing, project management, business case, and Salesforce Marketing Cloud implementation experience
• 10+ years of email marketing experience as a primary focus.
• 8+ years of email analytics experience and must understand how metrics are derived, how they relate to, and impact marketing efforts.
• Knowledge of email best practices, CAN-SPAM & CCPA laws, and deliverability improvement/maintenance.
• Solid technical background with a general understanding of related MarTech technologies (i.e., site analytics, CMS, Marketing Cloud Intelligence (MCI), site tagging, optimization platforms, etc.)
• Working knowledge of SFMC SQL and Standard SQL (Snowflake).
• Fluency in Ampscript, SSJS, HTML, JavaScript, and CSS.
• Strong understanding of UTMs and tracking campaigns of a customer journey.
• Experience with API integrations (REST/SOAP).
• Exposure to integrations, developing & executing data migrations.
• Baseline understanding of Salesforce Sales Cloud or how CRMs work generally and of Salesforce Marketing Cloud Connector (MCC).
Preferred, but not required:
• Knowledge of the Aprimo Project Management Software
• Experience with Email on Acid or other email testing software
• Microsoft Excel data manipulation (Vlookup, pivot tables, etc.)
• Knowledge of Attribution Models / Data Analytics
• Financial Services, specifically Annuity Products, Life Insurance, and Group Retirement
• B2B and B2C distribution models
• Understanding the corporate and bulk email environments is a plus, including spam software, Sender Authentication Package (SFMC), SPF, DKIM, and DMARC
Professional Qualities
• Well organized. Attention to detail is a must.
• Ability to work autonomously in a fast-paced environment.
• Strong problem solver.
• Can comfortably work independently and as part of a team.
• Excellent interpersonal skills.
• Capable of managing multiple projects simultaneously.
• Can adapt to frequently changing priorities.
• Isn’t afraid to ask questions or for help.
• Can extrapolate solutions from existing processes. Company Description
Great work environment
Company Description
Great work environment
Job Tags
Contract work, Local area,