Title: Email Marketing Coordinator 6 month Contract to Hire No Sponsorship Remote opportunity, prefer local to Dallas/Fort Worth Area Our client is seeking a highly skilled Email Marketing Coordinator to join our growing team. In this role, you will play a critical part in enhancing our customer engagement and driving bookings through targeted and optimized email campaigns. Requirements: Proven experience with email campaigns and lifecycle management. Expertise in using Braze for email campaign implementation and data integration. Ability to build and optimize various types of emails, including SDK and trigger-based communications. Strong analytical skills to develop and report on email performance and testing strategies. Excellent communication skills to effectively brief and collaborate with a Copywriter. Key Responsibilities: Email Lifecycle Management: Utilize Braze to connect data with email campaigns, ensuring that all customer interactions are personalized and effective. Campaign Development: Design, build, and fully implement email campaigns using Braze, including SDK emails and trigger/site action emails. Optimization: Continuously optimize email performance by developing and reporting on test & learn approaches to refine our email strategies. Collaboration: Work closely with our Copywriter to write comprehensive briefs, facilitating the creation of compelling email content that aligns with our brand and marketing goals. Interim Responsibilities: Marketing Strategy: Implement overarching marketing strategies to align with company goals. Partner Management: Oversee relationships with partners including SEO agencies, ad-serving platforms, and cart expansion products. Product Marketing: Develop and execute product marketing plans to drive awareness and adoption. Subscription Programs: Manage the client's proprietary subscription programs, ensuring optimal performance and customer satisfaction. SEO Knowledge: A background in SEO is a plus, enhancing our ability to drive organic growth. Budget Management: Assist in managing the marketing budget, ensuring cost-effective allocation of resources. Reporting: Provide weekly marketing reports to track performance and inform strategic decisions.
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