Job Description

Job Description

Job Description

Job Title: Email Marketing Developer

Department: Marketing

Reporting Relationship: Director of CRM

Essential Job Duties/Responsibilities:

• Accountable for meeting weekly, monthly and yearly forecast goals.
• Expand automation program by developing and managing multi-touch campaigns including complex ad hoc campaigns and automations with dynamic content. This will include using drag-and-drop editors, html coding, journey building, QA and scheduling.
• Implement A/B testing on automations; organize and analyze results on an ongoing basis.
• Proactively audit critical automations on a daily, monthly or quarterly basis to ensure continued functionality.
• Provide guidance on best approach for technical setup of all templates, Movable Ink modules, advanced personalization, Google annotations and customer journeys.
• Apply best practices in email development and accessibility.
• Ensure identical rendering across browsers, ESPs and devices, including mobile devices.
• Troubleshoot HTML, CSS and other performance issues; perform coding maintenance tasks as needed.
• Iterable subject matter expert. Problem solve and scale solutions within Iterable to support business needs.
• Coordinate with Data and Martech teams to define data requirements, process, workflow design and QA.
• Coordinate creative briefs for automation projects by partnering with internal teams including Brand Marketing, Design and Loyalty.
• Participate in campaign brainstorm sessions to develop triggered email programs/workflows in ESP to increase purchase frequency, maximize LTV and improve the sales funnel.
• Exhibit high attention to detail and level of organization to deliver projects in a timely manner.
• Keep up to date with industry best practices in email development and accessibility; introduce new initiatives to meet revenue goals.
• Own CRM documentation related to processes and tech stack.

Minimum Qualifications:

• BA or BS Degree - Required
• HTML, CSS and JSON coding for email (including mobile devices) (1-3 yrs)
• Experience orchestrating multi-touch campaigns including email, SMS, in-app, push and web notifications within ESP platforms (Iterable preferred) (1-3 yrs)
• Must be comfortable with setting up dynamic content and personalization. Experience with personalization tools (Movable Ink) is a plus. (1-3 yrs)
• Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative
• Proficiency with Google Drive (Docs, Sheets, etc), Microsoft Excel, Adobe

Physical Requirements/Working Conditions:

• Must be able to sit at a desk for 8 hours

Pay: 80-110k DOE

Disclaimer:

This job description is not all inclusive. In addition, LaserAway reserves the right to amend this job description at any time. LaserAway is an Equal Opportunity Employer.

Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

The Employer retains the right to change or assign other duties to this position.

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