Job Description

Job Description

Job Description

Job Overview

The role involves blending copywriting, email design, and data-driven strategies to improve open rates, click-through rates, and overall campaign performance. A qualified email marketing specialist will have years of experience in email marketing platforms like Mailchimp or HubSpot, strong communication skills, and a knack for analyzing metrics to refine strategies.

Key Responsibilities

• Developing email campaigns. Create and manage engaging email marketing campaigns tailored to specific customer segments and company initiatives.
• Optimizing content. Write compelling email content and craft attention-grabbing subject lines to boost open and engagement rates.
• Managing  email lists .  Build and maintain clean, compliant email databases, ensuring segmentation for targeted messaging.
• A/B testing .  Conduct A/B testing to analyze the effectiveness of email components such as design, messaging, and timing.
• Monitoring performance  metrics .  Track and report on campaign performance metrics like conversion rates, deliverability, and subscriber engagement.
• Collaborating with teams.  Work with the marketing manager, content marketing teams, and designers to align email campaigns with overall marketing objectives.
• Ensuring compliance.  Stay informed about GDPR, CAN-SPAM, and other regulations affecting email marketing efforts.
• Improving  deliverability . Optimize campaigns to avoid spam filters and ensure emails reach the target audience.

M-F

8am-5pm

Full Benefits

$20.00 - $30.00 an hour

sisney.durand@expresspros.com

Company that treats people well, has a mission of putting a million people to work, operates with integrity, family friendly

Company Description

Company that treats people well, has a mission of putting a million people to work, operates with integrity, family friendly

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