Job Description
Company Description
Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.
Job DescriptionAs a key member of the Integrated Marketing Team, the Integrated Marketing Communications & PR Manager oversees Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ), from ideation through execution. The Manager develops a strategic vision that drives awareness, affinity and equity for the Dairy Queen brand, products, charitable programs and strategic initiatives. Additionally, the Manager collaborates with integrated marketing staff and cross-functional teams to develop campaigns, and ensures these campaigns are effectively communicated across the Dairy Queen system.
Responsibilities include building and managing a Public Relations calendar and budget to drive traffic into our 4,500+ U.S. franchisee locations; planning and executing campaigns that ensure our brand maintains relevance among key audience targets; and leading publicity-driving events with measurable value, which garner positive impressions for Dairy Queen. This individual partners with celebrities, content creators, Dairy Queen Crew and other influencers to tell the Dairy Queen story in creative, innovative ways. The Manager provides direction to an external PR firm, develops a media relations strategy, builds relationships with key members of the media, manages PR-related media inquiries, and occasionally serves as brand spokesperson.
Primary Accountabilities:
Develop related strategies and plans:
Other duties:
Qualifications
QUALIFICATIONS AND COMPETENCIES
Education/Experience:
The US national base salary range for this position is $102,987-$126,159. This position is also eligible for a bonus. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.
Additional InformationAll your information will be kept confidential according to EEO guidelines. You must be work authorized in the United States without the need for employer sponsorship.
Benefits
Our benefit package supports the well-being of our employees and their families. Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more! To learn more about our great benefit offerings, Click Here.
Work Environment
Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 2 collaboration days a week. Additional in office time may be required to support team/project needs. Positions will be identified as “remote eligible” when consideration will be given to candidates outside of drivable distance to our Bloomington office.
Our Commitment to Diversity, Equity and Inclusion
We are committed to creating a culture of diversity, equity and inclusion for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work; where we recruit, engage and retain employees, franchise owners and suppliers with diverse background and identities; and where everyone feels welcome engaging with our DQ brand.
IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace. IDQ participates in the US E-Verify program. You must be work authorized in the United States without the need for employer sponsorship.
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