Job Description
Digital Marketing Manager
We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
Join a Company that Empowers you to Build your Future
The Digital Marketing Manager will oversee the day to day duties of the advertising agency to include but not limited to creating strategies and advertising initiatives for digital campaigns, schedule, implement and monitor all online and social media marketing needs for the division.
•A career with purpose.
•A career built on making dreams come true.
•A career built on building zero defect homes, cost management, and adherence to schedules.
Your Responsibilities on the Team
Lead, coach, mentor and manage individuals and team to ensure top performance of all team members in achieving desired results while finding efficient and effective solutions that create overall organizational value.
Manage and implement digital departmental budgets in order to measure and report on ROI performance of online marketing channels
Create new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns with the goal of obtaining quality leads for the Internet Sales department and Welcome Home Centers
Strategize and create campaigns for online banners, key word buys, and all other digital marketing efforts while staying within budgets allocated
Manage the advertising agencies digital efforts on behalf of the division
Work with the Corporate Communications team on implementing national initiatives and digital trends
Review and approve all digital creative processes
Through the proper channels, monitor the scheduling and implementation of all digital advertisements and promotions
Identify trends across marketing channels and develop action points as needed
Ensure all e-mail and social media marketing are in compliance with Regional and Corporate branding and legal standards.
Create, report, and manage online marketing KPIs
Oversee, support and mentor the Digital Marketing Coordinator with all of the duties in order to ensure that the department runs efficiently and times lines are met
Your Toolbox
Bachelor's Degree Required
Minimum 5 years of experience in online marketing preferred
Minimum 1 years of experience in project management with large corporation required
Google Certification, Search Engine Marketing and Search Engine Optimization experience required
Experience working with Bing, Double Click Campaigns and Spriklr is a plus
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
Must have a working knowledge in modern day marketing tools
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
Excellent computer skills including advanced Word, Excel, Power Point, Outlook (e-mail)
Knowledge of e-mail and social media strategies/tactics are required
Minimum 3 years' experience in extensive Internet exposure and/or Internet consumer experience required
Requires resourcefulness, patience and clarity and strong management and motivational skills
Valid driver's license and good driving record
Contacts
Regular contact with Executive and Divisional Personnel, Homebuyers, Sales Associates and Real Estate Brokers.
Physical & Office/Site Presence Requirements
This is primarily an office position, which requires the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator.
Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.
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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Lennar
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